At Match, we never talk about colleges and applications with students without also discussing financial aid. We know that getting into college is a big deal, but we also know that getting in and not being able to afford the college is heartbreaking, which is why financial aid and affordability are at the forefront of our work. While students and families have many reasons for choosing a particular college or post-high school plan, the majority of students make their decisions based on the affordability of the school. And knowing what college is most affordable is not cut and dry. Sometimes the college that costs the most money can be the most affordable, and sometimes the college offering the biggest scholarship is the least affordable.